Frequently Asked Questions
Here are some questions we're asked every day - and the answers we chant in our sleep...
What is copywriting?
Well let’s get the old confusion out of the way first. We’re ‘copywriters’, not ‘copyrighters’ – in other words, we are not experts in intellectual property!
We leave copyright issues to professional IP Attorneys – people who can protect your copy, logos, straplines, designs and ideas via various forms of IP (copyright, registered and unregistered design rights, trademarks and patents).
However we can tell you this much: some forms of protection are awarded automatically, while others require formal registration. It’s always best to find out.
Hope that helps! And if you need more info, contact our favourite trademark attorneys Coulson & Associates.
So what does a copywriter do?
Yes, we were just getting to that! Copywriters produce promotional text for advertising media. It could be a brochure for a day trip to Mars or the label on a tin of soup. For either task, our job is to get you excited.
It’s harder with soup, but that’s our problem...
Why do I need a copywriter?
Good question. You know more about your business than we do, so why ask us to promote it?
The answer is we’re not writing about your business - we’re writing about your customers. The most effective sales copy finds empathy with the customer by addressing their dilemmas, their hang-ups and aspirations. As copywriters our job is to focus on that problem, then finally swoop in with the solution – that’s you.
