What do you expect from your Copywriter?

As you've probably discovered, copywriters in the UK fall into two different camps. Some just want to write copy to order (and good luck to them), while others get their fingers dirty - making sure the job is on the right track from the start.

If you're thinking of working with me, you should know I fall into the second camp. Before I'll put pen to paper, I'll be quizzing you over business goals, getting to grips with your customers' motives and asking if there are better ways to reach your target market.

That's not because I'm yearning for my old days in Corporate Marketing... and not because I want to hijack your marketing department!

It's because Copywriting is Marketing, and it's part of my job to make sure your creative pieces are a full-on strategic fit.

So what kind of copy will I write?
Well if it's right for you, the answer is pretty much anything with words!
That could mean...

Direct Mail: profiling your market and selling them what they want - or need

SEO web copy: turning searchers into visitors, and into paying customers

Articles: for newsletters, columns, blogs & content hubs

Press & PR: from spicing up a press release to editing a whole magazine

Brochures & things: with a sticky "don't throw this away" kind of edge

Case Studies: turning a job well done into a thumping good read

And some other stuff like consulting, critiquing, training & public speaking

If you've got a project in mind, take a look around then feel free to get in touch. We can chew over your plans by phone or Skype, then let's see what develops...