"Yeah but no-one reads Case Studies, do they?"

Ah but yes, they do! Wouldn't you, if you were about to award a whacking great contract?

You know you would:)

Case Studies work - as long as they're used in the right way, at the right time. They won't spark initial interest - leave that to a sales letter or web page - but once you've begun the conversation, a case study is a great tool for proving your credentials...and answering all those niggly questions at the back of the customer's mind:

How do you work...what results do you get...how do you handle curve balls...will it be worth the investment...what do your clients think?

Of course, you could address all that in a stiff and factual document. But Case Studies work because they tell a story.

And even top execs still enjoy stories!!

Granted, if you've streamlined a process or filled a sales funnel, it might not be "Gone with the Wind"...but there's definitely a tale of sorts behind every job you've done.

Writing your Case Study
With a fair wind, I can produce your next case study in just a few weeks - sometimes less. I'll research the project, getting the lowdown from everyone involved, then write up a full account that speaks directly to your client base.

When that's done, I can hand you the copy or bring in other specialists to look at layout or print, or translation...

That's all part of the job!