Every journalist needs a story...so why do most press releases end up in the bin?

It's weird. We live in the age of 24/7 News, where Editors and Journalists are tearing their hair out in clumps, trying to fill yet another day's worth of airtime and column inches.

But give them a press release, and chances are they'll scan a few lines, scrunch it up and file it in that big round metal archive on the floor.

And all for one reason:

The average press release doesn't contain any news!!
More often than not, a press release will just be a flimsy piece of sales copy, with a cheesy headline like:

"ABC Holdings is still the best in class"

Not much of a story there! Editors may be keen to fill slots, but they won't run a shameless plug for your business.

It's all about making you newsworthy
And that'll be my job. I've been a Journalist and Features Editor, worked in Press and Radio, and I've been bombarded with thousands of hideous press releases. Most of them come from writers who can string a few words together but haven't grasped the concept of News!

When we talk, I'll get to know your business and draft a whole series of angles: expertise, human interest, topical tie-ins, innovation, local impact...then I'll write your release and hand it over, or bring in a PR specialist to schmooze with their best contacts in the local and national media.

If your advertising budget is feeling the squeeze, it's time to grab some free exposure.

So get in touch. I'll get your story out of the bin - and into the spotlight!