What makes the difference in direct mail: copywriters or lists?

That's a big question! And at the risk of hogging the fence, I'd say the answer is both. True, there are some direct mail copywriters who insist they can sell sand to an Eskimo! But let's get real...you'd have to mail 50,000 Eskimos to sell one bucket of sand.

That's one sure way to go bankrupt, and get all your sand repossessed!

The truth is, the best sales letter on the planet is nothing if it goes to the wrong audience. And when that happens, responses are random, costs get stupid and ROI becomes a daft little fantasy...

                          So when you hire a direct mail copywriter,
                               the first conversation is PROFILING

Your Copywriter (it could be me!) will want to get deep inside your prospect list, working with you to segment your market and pick out the most promising types.

It's about finding traits, like affluence, responsive nature and some deeper insights, like unrelated interests that can work their way into the message.

Doing all this up front is the best way to boost the final response. It bases the whole campaign on real needs and real emotional triggers.

Do you need a direct mail copywriter?
Well I'm here and I'm happy to talk. I can show you letters and other mail pieces that have pulled in a decent return...then help you pinpoint your market, and create your message to suit.