Direct Mail
Crafting your next mailshot
Last year, The Direct Mail Information Service estimated that every £1 spent on mailshots brought a £14 return. With response rates of up to 11%, business and consumer mailshots brought in over £27 billion.
But it’s not all good news. Over 40% of this business went to a handful of hugely successful campaigns. For many companies, direct mail didn't bring in the promised returns.
Most failed campaigns attribute poor results to targeting the wrong customers. But the problem is often far simpler:
If the letter is poorly written, no one will pick up the phone.
Your sales letter needs to engage with the customer. Leap off the page and speak to them with evangelical passion. It's easier to ignite your business when you light a spark in the customer’s mind.
If you're writing your own mailshot, contact us and we'll send you our free tipsheet - 20 ideas you can use to spur the customer into action.
Of course if you prefer, you can tell us what you need - we'll be more than happy to write the letter for you!
Either way it’s worth remembering, a decent mailshot can work wonders: