SEO Web Copy
A Website Copywriter is a tightrope walker at heart!
It’s true! Writing copy for any website is a delicate balancing act. Offline, a copywriter can focus on talking to human beings...but website copywriters are talking to Google spiders too.
Over-do the SEO thing and readers will desert you. Under-do it and your website stays hidden away forever.
To us, that’s just like walking a wire. Except for one small difference: there’s more than life and limb at stake here - your whole business depends on the outcome!
Let’s talk SEO (not Pay-Per-Click)
Our website copywriters have a passion for SEO – the art of getting you into the search engines’ organic listings (NOT the paid stuff). Yes, there are times when it’s wise to pay-per-click, but as a rule we’d rather optimise and send you free traffic. That’s just our way.
Our top copywriters have spent the last 4 years testing a heady mix of ranking and conversion strategies from the world’s top SEO ninjas. In that time we’ve developed a system that will work for you - whether you need a single page or an entire website.
So what should you expect from a website copywriter?
Well that’s a good question! And (if you work with us) the answer is "all this":
- Keyword Research: how do customers search for your kind of widget online?
- Competitor Analysis: what can we learn from your arch rival’s website?
- Content Mapping: matching target keywords to target pages
- Copywriting: filling your site with persuasive copy, and a dash of SEO
- Meta Content: that trailer you see in Google, plus your keyword wish list
- Tags: setting keywords around the page
- Backlinks: the anchor text for sites pointing to you
And the system works!
It really does. We have a track record to prove it. Our copywriters can flood your website with targeted visitors – just like we did for our favourite dentist and this graduate training provider and more.
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