Copy for Direct Mail

People have been announcing the death of direct mail for years! But the right mailer to the right audience (at the right time) is still the best 'interruption' tactic. It's just harder to ignore something physical.

Here's a selection of letters & mailers I've written in the last few years:

AHW IT
An intro letter from an IT Consultant: first in a three-part contact sequence, followed by a DVD mailer and postcard.

Project included:
Devising campaign, sales copy, project management.

SportStars
The final step in a three-part sequence, mailed in the run-up to Easter, promoting a network of sports-themed holiday clubs.

Project included:
Market segmentation, sales copy, A/B Split testing, reporting.

VK Direct
A follow-up mailer, selling a vacuum cleaner that gets rid of pesky dustmites. Designed by Spring Creative.

Project included:
Concept, sales copy, design liaison, niche variants, market testing.

But hang on! This is only a snapshot
My portfolio covers other media, multiple styles and just about every sector. So if you don't see a suitable piece here, drop me a line and tell me about your project...I'll dig something out of the archives.