Copywriting Articles

'Monkey Business', my free newsletter, covers all areas of copywriting - especially direct mail and SEO copy for the web. You can click on any of the copywriting features in this section...then sign up for next month's edition of Monkey Business, just there on the left.

This section includes:

Using AIDA: 20 tips for the perfect mailshot
You've heard the classic formula, AIDA: Attention, Interest, Desire, Action.
But how do you grab attention, turn interest into desire and prompt an action that's sure to get the phones ringing? Here's 20 tips to ease you through the trauma of getting strangers excited. More...

Boosting response from direct mail
Your average sales letter doesn't get much of a life!
The best it can hope for is a few comfy days nestling on someone's desk, but most go out there knowing it's certain death - the wastepaper basket awaits! More...

The most successful sales letter ever written
If you're going to write direct mail, you might as well learn from the best.
So I'm giving you a copy of the most successful piece of direct marketing - ever! This letter was written in 1974 to sell subscriptions to the Wall Street Journal. Over the next 28 years, it brought in over $2.5 billion in sales. More...

Research, Focus & Phrasing - the keys to writing a great article
Bombarding the web with useful titbits is a sure way to raise your profile.
Through article websites and your own e-newsletters, your words can promote you as an expert in your field - and bring people flocking to your website waving their credit cards in the air! More...