Article Writing
Research, Focus & Phrasing: 10 tips for writing great articles
Bombarding the web with useful titbits is a sure way to raise your profile.
Through article websites and your own e-newsletters, your words can promote you as an expert in your field – and bring people flocking to your website waving their credit cards in the air!
Of course, content syndication is an art in itself - but before you can send content out into the world, it has to be written (obviously!)
So here’s the EarthMonkey whistle-stop guide to writing lovely articles - some basic pointers to help you sidestep the classic mistakes of old:
1. Get familiar with the best. Read the clearest, most interesting articles you can find. Then examine them closely, and try to figure out why they’re so effective. Are they authoritative and reliable? Do they tell compelling stories in an engaging style? Is it a new twist on an old idea? And if so, what‘s the angle? If it says "who, what, where, when, why and how" with an irresistible fizz, how can you apply the same thinking to your own subject matter?
2. Put your topic under the lens. Be objective here - think with the reader’s hat on. Is your article going to offer anything new? A revelation? A theory? An opinion? Moreover, is it something that your reader wants (or needs) to know? How can they act on it? How will it shape their lives? (If it won’t make a difference, go and write something else!)