The Ultimate Mailshot
Here it is! The most successful sales letter of all time!
If you’re going to write direct mail, you might as well learn from the best. So we’re giving you a copy of the most successful piece of direct marketing – ever!
This letter was written in 1974 to sell subscriptions to the Wall Street Journal. Over the next 28 years, it brought in over $2.5 billion in sales. With just 781 words, that’s equivalent to $32 million per word!
You’d be hard pushed to find a copywriter who charges you that much!
Take a look at the letter then ask yourself:
Why was it so successful...?
