Working With A Copywriter
Building a creative partnership...
In our last edition, we looked at choosing a copywriter. We talked about suitability and how to find the perfect wordsmith to breathe new life into your marketing.
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When you’ve hired your copywriter, there’s a new challenge to face. How do you get the best out of their abilities during your working relationship? How do you use your communication skills to deliver results - before, during and after the project?
Firstly (quite obviously!) you should make your expectations clear. If necessary, set out a Service Level Agreement, to cover turnaround of queries, amendments and so on. A professional copywriter will appreciate you being upfront - it saves time and possible resentment further down the line.
You should also discuss the copywriter’s practical skills such as leadership and project management. Find out about tight situations they’ve been in and how they typically manage deadlines. Does your job require them to work with - or even supervise - others? If so, what support should they expect from you and your team?