Design Articles

'Monkey Business', my free newsletter, lets some of my designer friends put pen to paper and offer the odd insight into the creative process.

This section includes:

Creating a logo that shines
Let's face facts here. We live in an image-conscious world
...and you can excel in your field till the cows go blue. Right or wrong, your brand - and your logo - will get you noticed just as much as your quality of service or the words you put on the page. More...

Eye-tracking
A boom for designers and writers
The age-old saying "It's all in the eyes" is certainly true in online marketing. Thanks to a team of US researchers, you can pin-point exactly where visitors to your website will look when they hit your homepage. More...

More on eye-tracking
Yes, there's even more!
The last article on eye-tracking research was all about placement of text and font sizes. But that was just the start. The research produced even more gems to give your web pages extra eye-catching power. More...

The Power of Context
Guest Article by Mike Capuzzi 
One of the biggest response killers I see with the marketing materials I critique for clients and coaching members has to do with what I call "marketing context." By definition, context means the set of circumstances or facts that surround a particular event, situation, scenario, etc. More...