Hiring A Designer
The pleasures and the pitfalls
Wander down any High Street and you’ll see print shops offering "A total print and design package". Whatever you need, "We’ll design it, we’ll print it!" etc. – so you could be wondering if you need a real graphic designer at all…
Well, at the risk of sounding facetious, it depends on how much you care about your business. You wouldn’t ask Bob the Builder to design your house, because his ability to build (and fix) it doesn’t make him an architect! Similarly, your printer could do a bang up job on the printing side, but graphic design is a whole new ball game.
A good graphic designer will have the imagination to produce unique and winning designs. They’ll assess your needs and work with you towards an exciting visual goal.
They’ll also make sure you play your part in the creative process - so here are some crucial dos and don’ts for weaving those visual miracles…