Content Syndication
Are you spreading the word online?
Last time, we started a campaign to increase your standing with the search engines. We talked about link building through directories, forums, blogging and building resources on your site.
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But there are other great opportunities to help people (and search engines) find your website. Press releases, reports and article syndication provide excellent means for incoming links.
Content is not just about improving the visitor experience of your site. You can submit your best bits to a variety of article directories that allow others to link to your site. The beauty of content syndication is that your articles and releases can be republished and distributed, with those fresh links getting your name out there and multiplying your chances of Google rankings.
Syndication is still a bit of a secret in the UK, so most link-using article and wire services are US-based. www.ireprint.info , www.ultimatearticledirectory.com , www.articlealley.com and www.articlecentral.com should get you started. But for homegrown interest there are a few wire services using live links in submissions - take a look at www.responsesource.com and www.sourcewire.com. And if you’re a small company, you’ll find www.prwebdirect.com and www.prnewswire.co.uk especially useful.