Notes from the Mailbag

'Monkey Business', my free newsletter, features the ever-popular Monkey Mailbag!  In true Jim'll Fix-It style, one lucky name gets plucked from the bulging post bag every month.

Take a look at some recent questions (and answers):

Is your copy recession-proof?
From: an Internet Marketer in Nottingham
I'm selling most of my products online, but with the current recession, my sales are steadily going down. What am I doing wrong?   Answer...

Need Vs desire...what's the difference?
From: A Product Manager in Swansea
Should I be more focused on creating a need or desire for my product?  Which is more important?   Answer...

Split Testing to boost conversion rates
From: an Accountant in Bath
I've written a sales letter that goes out every month. It always brings in a return of around 1.5%, which I know is fairly good in direct mail terms. But how would you take this up a level to say 2 or 3%? What's your best tip?   Answer...

How do I get my press release published?
From: an Entrepreneur in London
I have a product that's going to make a huge difference to people's lives.  But the press release I'm sending out isn't getting me anywhere. Why?   Answer...

Do I need to get blogging?
From: a Sales Consultant in Norwich
I keep hearing that every business owner should be writing a blog, but I'm not convinced.  I wouldn't know how, and to be honest I don't know what the benefit is!  Any suggestions?   Answer...

Got a question for the Mailbag? Drop me a line and I'll chew it over with my best marketing pals:)