Marketing Articles

'Monkey Business', my free newsletter, includes buckets of marketing wisdom. Sign up for the next edition (there on your left) and you'll see for yourself.  Meanwhile take a look at some of the stuff you've missed:

This section includes:

Direct Mailing Lists
Don't lick an envelope till you find the niche!
I'm a huge fan of direct mail! But there's no denying that most campaigns in the UK are likely to crash and burn...often because of the copy, but more often because of the list. More...

Great excuses to send out a press release
Editorial is not advertorial - and that's well worth remembering
Make up a little song about it, chant it in your sleep if you have to. Whatever it takes. Because it's the key to grabbing some valuable PR. More...

Are you using video on your website?
OK, I'm calling the kettle black here!
I've been so busy revamping clients' websites that my own site is still sadly devoid of funky footage (for now). So get ahead of me (and more importantly, ahead of your competition) with these 12 top video tips. More...

Value Added Marketing - The Next Generation
I'm always baging on about value-added marketing:
...the idea that if you make someone's day and share some wisdom along the way, they'll actually want to hear from you. But times change. Today, the whole world is adding value. More...