SEO QuickStart
12 Steps to Search Engine Optimisation
There are hundreds (nay thousands) of SEO strategies you can employ. And with so many experts telling you all sorts, it’s hard to separate wheat from chaff (or even know where to start!) So we’ve whittled it down to 12 key steps that you can take straight away.
What is SEO anyway?
SEO or Search Engine Optimisation is about flagging your website to Google, Yahoo etc, one page at a time. The search engines care about two things – relevance and popularity:
Relevance hinges on how you use keywords to give your visitors what they need
Popularity hinges on inbound links, as a measure of your site’s importance
Keywords are crucial
Before you can optimise, you need to know which keywords you’re targeting. That’s a job in itself – so take a look at this feature we wrote for talkcontent.com.
Got your keywords? Good. Now let’s see how to get you on page one of Google:
Step 1: the URL
Your web address is one of the searchbots’ favourite places. B&Q were on the ball when they bought diy.com, knowing more people would search for ‘DIY’ than their business name.
If you can’t buy a domain that includes your keywords (www.keyword.co.uk), try this instead:
Use a sub-domain (www.yourcompany.keyword.co.uk)
Or use page titles (www.yourcompany.co.uk/keyword)