Keyword Selection
Long-tail keywords don't have to spoil your website
We've already looked at using longer search terms to hook web users to your site. If you need a reminder, you can read all about these long-tail keywords here.
The trickiest bit isn’t finding long phrases - you can identify them with a utility like Wordtracker. The really tricky bit is writing effective copy that includes exact phrases to match the search string!
You’ll see what we mean by a simple example…
Let’s say your company offers hang-gliding holidays in
But if you’re not careful, you could easily end up with stuff like this:
Welcome to our site on hang-gliding tuition in
And that’s when your visitor will use anyone but you! Yes, you’ve found them, but you’ve battered them over the head with a fistful of keywords instead of addressing their questions. It’s a common enough problem whenever you’re including keywords – but a much bigger challenge if you’re trying to match a long-tail keyword like this one.